WWE's 'Raw' The New TV Hot Spot For Celebrity Guests

07/10/2010 05:12 am ET | Updated May 25, 2011
  • JACQUES STEINBERG New York Times

The show is "Raw," a production of World Wrestling Entertainment that is shown on the USA network....
In a bid to capitalize on that audience -- an average of 5.3 million viewers each week, many of them male and teenagers, according to Nielsen Media Research estimates -- the producers of "Raw" decided last summer to begin booking celebrity guest hosts.

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