05/13/2010 10:31 am ET | Updated May 25, 2011

Calvin Klein Underwear: Can It Make You A Star?

"Twilight" actor Kellan Lutz had to hit the gym and toss out the candy before he posed in boxer briefs for Calvin Klein. But it's seem to have payed off. He told the New York Times that as soon as his ad debuted, "I started getting text messages and calls from producers, and when I went into meetings for scripts, people were always commenting on the billboard and asking for pictures for their daughters."

He added, "I could only hope and pray that I could have a career like Mark Wahlberg," referring to Marky Mark's success after stripping down in 1992. Wahlberg, who the Times said was "a terrible rapper," and "an obnoxious loudmouth" certainly set the bar for future cK models, now an Academy Award-nominated actor for his role in "The Departed" and a producer of the HBO's "Entourage."

Since then, athletes Karch Kiraly and Steve Timmons, models Michael Bergin and Joel West, Ed Flory and Albert Delegue and the actors Antonio Sabato Jr. and Djimon Hounsou can claim that Calvin helped further their careers.

"It is simple: whoever represents Calvin becomes a star," said art director Sam Shahid. "What's amazing is the longevity this has had."