Crowdrise: Ed Norton Launches Fundraising And Volunteerism Site

05/13/2010 01:03 pm ET | Updated May 26, 2011

Actor Ed Norton and a boatload of other prominent names have come together to launch Crowdrise, a volunteering and social good website where individuals (and celebrities) can create personalized fundraising pages for specific causes.

From the website:

Crowdrise is about volunteering, raising money for charity and having the most fun in the world while doing it. Go here to see a beautiful picture showing How Crowdrise Works. Go here if you want to see an even more beautiful Picture of a Napkin.

The pun-filled website grew out of Norton's Massai Marathon, an effort to protect wildlife in Kenya and Tansania. The campaign benefited from online promotion, and raised $1.2 million in less than eight weeks, with an overwhelming percentage coming from small donations.

Just a few of the celebrities who already have Crowdrise fundraising pages:

Kristen Bell, raising money for human rights organization Invisible Children and The Art of Elysium.

Elizabeth Banks supports LA's Best After School Program and Partners In Health.

Seth Rogen is promoting Kick Alzheimer's In The Ass and The $10 To End (Malaria) Project.

Follow Crowdrise on Twitter @crowdrise.