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Campari's 150th Birthday Party: Pastie-Filled Performances & James Franco Sings (PHOTOS)

First Posted: 05/18/10 03:42 PM ET   Updated: 05/25/11 05:30 PM ET



Campari is turning 150, and they celebrated the momentous birthday Sunday night at the Bowery Hotel in a an artistic celebration replete with James Franco singing, pastie-filled performances, and of course specialty cocktails prepared by notable bartenders, all benefiting the United States Bartending Guild.

ArtInfo has further details:

The Art Production Fund, which helped organize the event, promised a performance by artist Kalup Linzy and a surprise guest as the centerpiece of the evening, and they did not disappoint. Soon after the much-in-demand drag paragon went onstage in a skintight gold bodysuit, a tuxedo-clad James Franco -- actor, performance artist, and friend of Marina Abramovic -- appeared by his side to entertain the Campari-swigging crowd with the aid of a live band. These two, who also work on a radio show for Alanna Heiss's Art On Air, are fluid collaborators.


And that wasn't all for the evening -- there was also burlesque, provided by performers Angie Pontani, Miss Tickled, and the World Famous BOB, all watched over by consul general of Italy Francesco Talò.

And Campari's 150th birthday has only just begun:

[Campari's] year-long celebration will include limited-edition bottles with artist designed labels, celebratory cocktails created by some of the most notable mixologists in the United States, sesquicentennial events, and a special visual arts performance commission that continues Campari's bold and longstanding tradition of supporting contemporary art.

Check out the photos from the birthday bash below, all from Patrick McMullan.

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All photos by Patrick McMullan

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Campari is turning 150, and they celebrated the momentous birthday Sunday night at the Bowery Hotel in a an artistic celebration replete with James Franco singing, pastie-filled performances, and of c...
Campari is turning 150, and they celebrated the momentous birthday Sunday night at the Bowery Hotel in a an artistic celebration replete with James Franco singing, pastie-filled performances, and of c...
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HUFFPOST SUPER USER
MountPanic
03:01 PM on 05/19/2010
So, can he sing?
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Kreskytim
I was born by the river in a little tent...
08:37 PM on 05/18/2010
James Franco yeeha!
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Kreskytim
I was born by the river in a little tent...
08:35 PM on 05/18/2010
Now if they only can get people to drink it.
06:35 PM on 05/18/2010
Campari is a totally wonderful beverage especially in a Negroni. I knew it was special but didn't realize it was 150 years worth of history behind the concoction.
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HUFFPOST SUPER USER
howeverfaraway
What a long strange trip it's been....
05:55 PM on 05/18/2010
Whjy is this on the food category. I thought they were gonna celebrate that cornerstone of British fast food - pasties. all I got was t*ts!
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HUFFPOST SUPER USER
ArjenBoatsma
No such thing as too much coffee.
05:22 PM on 05/18/2010
Kudos to the producers of the show for Campari to feature a REAL woman (see picture 23, a.o.)
04:47 PM on 05/18/2010
Campari, I salute you!
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HUFFPOST SUPER USER
InedaName
Clowns to the Left of me. Jokers to the Right.
04:26 PM on 05/18/2010
LOVE Franco's hair. But what song did he sing?
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HUFFPOST SUPER USER
wilray
50,000 Screaming Fans (Ignore that other number)
04:07 PM on 05/18/2010
I thought this was gonna be James Franco pasties. Boy am I disappointed.
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HUFFPOST COMMUNITY MODERATOR
ianmcc
Those who you let anger you conquer you
04:50 PM on 05/18/2010
tee-hee, lol :)