Yesterday marked the launch of VICE's newest endeavor, the Creators Project. Partnering with Intel, the media company is bringing together artists, musicians, architects, designers, and all sorts of other "creatives" to collaborate on a massive, global scale.
VICE co-founder Shane Smith, along with DJ Mark Ronson, Intel CMO Deborah Conrad, and Alan Palomo from the band Neon Indian introduced the project at a press conference in the Milk Building.
Starting in New York on June 26th, the Creator's Project will move to London, Sao Paulo, Seoul, and then, impressively, Beijing, for a three-day finale consisting of exhibits and shows from all over the world.
Featured performances and exhibits will include: Interpol, Ronson, Gang Gang Dance, N.A.S.A, Sleigh Bells and Salem, United VIsual Artists, Nick Zinner of the Yeah Yeah Yeahs, Takeshi Murata, MOS Architects, Mark Essen, and Radical Friend.
And how did the sex, drugs, and rock-and-roll VICE convince the rather dour Chinese government to let them in? According to Smith, you "just need to jump through all the hoops" and you'll get what you need.
CHECK OUT PHOTOS FROM THE LAUNCH PARTY BELOW: