A new Nike World Cup commercial has soccer fans buzzing today, as well as advertising and film professionals. And it already has a million YouTube views and counting.
Dubbed "Write The Future," the ad is three minutes long. It contains seamless transitions, a trip around the world, and cameos from Kobe Bryant, Roger Federer and Homer Simpson.
The commercial is composed by writer-director Alejandro Gonzalez Inarritu, who is often praised for his ability to weave multiple seemingly unrelated storylines into a larger theme.
See the new Nike World Cup commercial below, as well as other prominent ads from past World Cups -- by Nike and other advertisers. Which one is the best?