HDTV Viewers Watch More Television: Study

07/24/2010 05:12 am ET | Updated May 25, 2011
  • BRIAN STELTER New York Times

With the adoption comes good news for networks and Hollywood studios: HD lures viewers to TV for longer periods of time. According to The Nielsen Company, high-definition households watch about 3 percent more prime-time programming than their standard-definition counterparts.

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