CNN Primetime Advertising Small Slice Of Overall Revenue (CHART)

CNN Primetime Advertising Small Slice Of Overall Revenue (CHART)

As you can see in the chart, and as we explained earlier this week, the heart of the CNN (and cable) business is subscription fees, which account for around 50% of total revenue. Advertising and ancillary revenue streams account for the other 50%.

CNN's pitch to investors and the press is that its business is healthy despite declining ratings in primetime. While it is true that CNN U.S. primetime only accounts for about 10% of revenue, it is still responsible for a disproportionate amount of advertising revenue on the flagship network

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