05/31/2010 04:35 pm ET | Updated May 25, 2011

Forget Apple vs. Amazon: Publishers Just Want A Universal eBook Format

The industry has been going through a tumultuous period as Apple and Amazon duke it out for dominance in the nascent market for electronic books.

Both want their devices -- the iPad and the Kindle -- to be the one consumers use to read e-books, and each wants to be the biggest virtual store were such content is sold.

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