McDonald's has released an ad in France welcoming gay people to their restaurants. The spot is titled "Come as you are," and shows a young gay man eating in a McDonald's with his father, who doesn't know his son is gay.
It's commendable of McDonald's to display their inclusiveness, but it's unclear why they felt the need to air such an ad at all. Were French gay people previously feeling unwelcome in McDonald's?
"We wanted to take a look at how French society is today. We're very comfortable with the topic of homosexuality, there is obviously no problem with homosexuality in France today". While the statement sounds a bit naive in a country where same sex couples cannot legally marry nor adopt, the idea was to give a positive image of the brand: "The point was not to show someone who is troubled, especially a teenager. We know it can be difficult for some people, but we wouldn't have dared show someone who is struggling".
WATCH: (via Yglesias)
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