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Naomi Campbell, Louis Vuitton Unveil World Cup Trophy Trunk (PHOTOS, POLL)

First Posted: 06/01/2010 6:26 pm   Updated: 05/25/2011 4:40 pm

BY ASSOCIATED PRESS:

PARIS — This time, the World Cup trophy will be traveling in style.

French fashion and handbags house Louis Vuitton, with help from supermodel Naomi Campbell, has unveiled an elegant leather-bound case that it produced to carry the trophy to South Africa on Tuesday.

From the tournament's beginning in 1930, the World Cup trophy has always been transported in an armored metal case – largely for reasons of security.

But as Louis Vuitton spokesman Antoine Arnault put it: "There was no reason why security couldn't be synonymous with elegance."

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(From L to R) Louis Vuitton (LV) President Yves Carcel, top model Naomi Campbell, communication director for the world's biggest luxury company LVMH Antoine Arnault and LV's vice-president Pietro Beccari pose on June 1, 2010 in Paris next to the travel case made by Vuitton to carry the FIFA World Cup Trophy containing a replica during a presentation to the press. Vuitton was selected by the FIFA as the official designer of the trunk which will carry the solid 18-carat gold World Cup trophy to South Africa. AFP PHOTO MIGUEL MEDINA (Photo credit should read MIGUEL MEDINA/AFP/Getty Images)
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The case features gold-colored clasps and the famed LV logo theme. Soccer governing body FIFA ordered it in March.

The fashion house also has a contract to make another one for the 2014 World Cup.

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Filed by Anya Strzemien  |