At All Things Digital's D conference this week, Apple CEO Steve Jobs dismissed the TV industry, saying that Apple has no plans to develop a new television interface and reiterating that Apple TV was just a "hobby."
"The TV industry has a subsidized model that gives everyone a set top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us... ask Google in a few months," Jobs said, referencing Google's new "Google TV" platform.
He went on to explain: "The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there's no way to do that."
It's hard to believe Jobs doesn't have an iTV-something up his sleeve--and is content to let Google win this round with its new TV device--but since he won't tell us what an Apple-designed television set would look like, we hope you will.
Show us: what would a TV designed by Apple look like--and what would it be called? For inspiration check out these concepts for Apple-designed cars.
Hector JvR: My vision of the iView has been defined by the nature of other Apple products. The key element is simplicity, as well as being able to integrate with other apple products, such as the iPhone. The minimal appearance of the TV brings the focus to screen as well as being a subtle yet stylish addition to the home, and the traditional track-wheel allows for easy navigation through settings and channels.