ITV World Cup Commercial Mistake (VIDEO): Broadcaster MISSES England's One Goal, Airs Commercial Instead

World Cup viewers watching Britain's ITV HD channel missed seeing England's only goal in Saturday's game against the U.S. because of an ill-timed commercial, reports Yahoo Sports blog Dirty Tackle.

Less than four minutes into the match, Britian's oldest commercial television broadcaster interrupted the feed for its HD viewers with a World Cup-themed commercial for Hyundai.

The mistake was just 22 seconds long, but long enough to miss England's Steven Gerrard score the team's only goal of its 1-1 draw against the U.S.

The Daily Mail reports that ITV host Adrian Chiles apologized to HD viewers after the network was slammed by angry viewers on Facebook and Twitter.

On Sunday, ITV's web site touted a recap of yesterday's plays, "Watch video highlights as England share the spoils with USA in Rustenburg."

Watch the broadcaster's mistake:

Comments

[Dr Confuso]

08:52 AM on 06/15/2010

"This Just In'..... Nobody here cares....

[AjaStrandski]

02:30 AM on 06/15/2010

"Tie Games" are stupid.

[AjaStrandski]

02:28 AM on 06/15/2010

You know, its just like my Aunt Joy Behar used to say. SO WHAT WHO CARES? Its still a gooooooooooooooaaaaaaaaaalllllllllllllllllllllll.

[thestargazer]

05:43 PM on 06/14/2010

WOW!! Their TV Producers are as good as their national team.

[TMMONE]

09:31 AM on 06/14/2010

They went to commercial during the wrong goal. I wish I hadn't seen that USA goal. GO ENGLAND GO! You think people are mad at ITV, wait untill Green gets home!

[InofTouch]

05:18 AM on 06/14/2010

Heidi strike again

[LeftytheLiberal]

04:19 AM on 06/14/2010

I would bet that sales of Hyundai will plummet in England after that!

[evanrkg]

03:11 AM on 06/14/2010

Wow.... huge news, really...

[steph81]

12:38 AM on 06/14/2010

Boy and I thought US commercialism wa bad

[kndam72]

02:03 AM on 06/14/2010

yep

[RE Law]

11:42 PM on 06/13/2010

Wow, that's embarrassing--almost as embarrassing as that US goal their goalie let in.

[Dzairi09]

11:41 PM on 06/13/2010

even in the US, where capitalism is the number one religion, they do not do commercials during a soccer match.

surprised to see that this happened in England

[LatteLiberals]

03:31 AM on 06/14/2010

It wasn't suppose to happen. It was a glitch.

Why are people flagging your comment as abusive?

[Dzairi09]

09:25 AM on 06/14/2010

probably because i said that capitalism is the number one religion in the US, it really is true!! even their form of Christianity the States is so far away from the supposed teachings of Jesus.

[deluk]

03:31 AM on 06/14/2010

This was a mistake, somebody pressed the wrong button at the wrong time.

[Palemoon]

11:32 PM on 06/13/2010

Sad to say, but the only thing more important than the World Cup... is capitalism and the ability to make major money off the World Cup. They won't care about the whiners who didn't see the goal. All they care about is dollar signs.

[WhirledTraveler]

10:38 PM on 06/13/2010

Job opening?

[Bruckley]

09:44 PM on 06/13/2010

hahah oh how could they screw up that badly?

[lightnessandjoy]

09:25 PM on 06/13/2010

Commercials? During a football match? In England? What are you folks drinking over there?