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10 Brands That Will Disappear In 2011: 24/7 Wall Street

First Posted: 06/18/10 12:28 PM ET   Updated: 05/25/11 05:50 PM ET

By 24/7 Wall St. : 24/7 Wall St. regularly compiles a report of brands that are likely to disappear in the near-term. Last April, and again in December, we published our findings. Usually, it would take a full year before such a list could be compiled again. However, the current economic climate has accelerated this process and a majority of the brands on the first two lists are either gone, have been acquired, or have filed for bankruptcy. Last April, 24/7 Wall St. identified twelve brands that our analysis showed would disappear, including Saturn, Borders, Palm, AIG and Eddie Bauer.

We also accurately identified brands that would disappear in our December list. With a number of the brands on the December list either gone or on a short-term path to extinction, 24/7 Wall St. has put together the latest version of the Ten Brands that Will Disappear. To qualify, we expect that brand to be gone by the end of 2011, or for its parent to be sold or go into Chapter 11.

Below check out 24/7 Wall Street's list of 10 Brands That Will Disappear In 2011. Quick, before they're all gone! (And visit 24/7 Wall Street for more information on these brands.)

Reader’s Digest
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Reader’s Digest was once the most widely read magazine in the world. According to the company, it still may be when its overseas editions are taken into account. Last August, the company took its US operations into Chapter 11 to decrease debt. It emerged from bankruptcy in February with $525 million in exit financing. The company cut the number of issues it publishes a year from twelve to ten last year. It also cut its circulation guarantee for advertisers to 5.5 million copies from 8 million. It would have been unthinkable just a few years ago that a magazine as old and famous as Reader’s Digest would be shuttered. Iconic titles like House & Garden have been closed, Newsweek is for sale. BusinessWeek might have been closed if Bloomberg had not bought it for next to nothing. The parent of Reader’s Digest has a number of niche magazines, such as Every Day with Rachael Ray and Taste of Home. The company’s book and music businesses reportedly also do well. Reader’s Digest also has 50 editions of its flagship magazine published around the world. But, if the trends in the US publishing industry have show anything, it is that large, widely circulated magazines like Newsweek, US News, and TV Guide have no future in America in their current form. Reader’s Digest may live on outside the US and its parent company may survive. However, Reader’s Digest as it is known in the US will be gone.
--24/7 Wall Street
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