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By 24/7 Wall St. : 24/7 Wall St. regularly compiles a report of brands that are likely to disappear in the near-term. Last April, and again in December, we published our findings. Usually, it would take a full year before such a list could be compiled again. However, the current economic climate has accelerated this process and a majority of the brands on the first two lists are either gone, have been acquired, or have filed for bankruptcy. Last April, 24/7 Wall St. identified twelve brands that our analysis showed would disappear, including Saturn, Borders, Palm, AIG and Eddie Bauer.

We also accurately identified brands that would disappear in our December list. With a number of the brands on the December list either gone or on a short-term path to extinction, 24/7 Wall St. has put together the latest version of the Ten Brands that Will Disappear. To qualify, we expect that brand to be gone by the end of 2011, or for its parent to be sold or go into Chapter 11.

Below check out 24/7 Wall Street's list of 10 Brands That Will Disappear In 2011. Quick, before they're all gone! (And visit 24/7 Wall Street for more information on these brands.)

Reader’s Digest

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Reader’s Digest was once the most widely read magazine in the world. According to the company, it still may be when its overseas editions are taken into account. Last August, the company took its US operations into Chapter 11 to decrease debt. It emerged from bankruptcy in February with $525 million in exit financing. The company cut the number of issues it publishes a year from twelve to ten last year. It also cut its circulation guarantee for advertisers to 5.5 million copies from 8 million. It would have been unthinkable just a few years ago that a magazine as old and famous as Reader’s Digest would be shuttered. Iconic titles like House & Garden have been closed, Newsweek is for sale. BusinessWeek might have been closed if Bloomberg had not bought it for next to nothing. The parent of Reader’s Digest has a number of niche magazines, such as Every Day with Rachael Ray and Taste of Home. The company’s book and music businesses reportedly also do well. Reader’s Digest also has 50 editions of its flagship magazine published around the world. But, if the trends in the US publishing industry have show anything, it is that large, widely circulated magazines like Newsweek, US News, and TV Guide have no future in America in their current form. Reader’s Digest may live on outside the US and its parent company may survive. However, Reader’s Digest as it is known in the US will be gone.
--24/7 Wall Street

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Comments

[Stowe Boyd]

Except Borders and Eddie Bauer haven't disappeared, have they?

[AccuracyIsImportant]

The fact that T-Mobile is included on this list is absolutely ridiculous, and the reasoning the author gives for putting it on shows his complete ineptitude on the subject. Look back on the articles like this from the past and you will see how few this author has gotten right, maybe 10%? If you put Blockbuster on the list every year you will eventually be right, right? Moron, T-Mobile USA isn't going anywhere, HSPA+ has more room for growth and is already in more markets providing faster data speeds than competitors, check your facts.

[mp60mp32]

I think everyone born pre-1980s can remember Readers Digest sitting on their parent's or grandparent's coffee table with bookmarkers inside of it or collecting dust. Or it was probably sitting in the powder room of the house for "visitors" to peruse through it while they were occupied.

[mountainnemna]

You are so right. And if Reader's Digest (which I have subscribed to for years) goes away, it will be missed by many of us who learned a lot about life, America and the world inside its pages.

[TMobileUser]

http://ptech.allthingsd.com/20100630/carriers-go-to-battle-over-faster-networks/?reflink=ATD_yahoo_ticker

[TMobileUser]

What the article fails to mention about T-Mobile is that T-Mobile's new HSPA+ 3G data network is faster than any of the carriers and delivers 4G data rates. I travel often with my Android phone and always have great coverage. If any company will be gone in 2011 it will be Sprint/Nextel. With mixed iDen and CDMA networks, they have not been able to operate the networks together and have been bleeding millions of customers since the merger. The Clearwire split is another example. T-Mobile operates on GSM which is used around the world. A merger between the two would make it three completly separate networks to manage which would destroy both companies. The author knows nothing about the Tech sector.

[Valkyrie Ice]

It's just beginning

http://www.thelightsi­nthetunnel.com/

Be prepared for a jobless future.

[ConservativeUSA]

You can add the Democrat Party to this list.

[D Mark Hornung]

At last! You ADMIT that the goal of the Republicans is a one-party state oligarchy. At least we're clear on your fascist intentions.

[mountainnemna]

thank you!!!

[Jose A Suarez]

actualy, the republican party is being killed by the tea party, maybe both parties are doom, but the republican is almost gone. RIP GOP (or GOBP?)

[mp60mp32]

The Tea Bag Movement is destroying the GOP and I hope they keep up the good work. Any group that pays Palin 100G to read her speech written on her palm, is a toothless entity. As long as they are associated together, I believe Americans will see them for who they really are...fascist and unintelligent. The Dems have little to be concerned about.

[davemx03]

fas·cism   [fash-iz-uhm] Show IPA
–noun
1.
( sometimes initial capital letter ) a governmental system led by a dictator having complete power, forcibly suppressing opposition and criticism, regimenting all industry, commerce, etc., and emphasizing an aggressive nationalism and often racism.

Sounds kind of like Obama - firing McChrystal for opposing or criticizing him, regimenting industry/commerce by "forcing resignation" (firing) upon Rick Wagoner (of GM), and social healthcare? I have neither party's affiliation but I think calling any party fascist and not the Dems is a bit hypocritical. I know if you read this you're going to try and counter with some stories you've looked up about how Republicans (or Tea Baggers as you call them) have done the same types of things, but I assure you that it won't change my opinion - that the bipartisan political system has failed. There are two many vastly differing issues plopped into 2 categories and not all of them line up. That's just my take... All I can say for certain is that I am not wealthy by any means (middle class probably) and Obama is taxing me out the ass (can't wait to have my employers contribution to my healthcare added to my taxable income this year) despite his claims to be improving the quality of life for the middle/lower class (of which I have seen nothing).

[protagonia]

With a gop chaser to wash them down.

[mountainnemna]

... or maybe the republican party?????

[captainindustry]

Kodak?

[stevebol]

Radioshack? Dam(n). Now Bestbuy gets to put a $50 stickers on a $15 cable.

[Chris Donahue]

The already do in their own stores, its called Monster Cable.

[stevebol]

Those are a waste. Gold plating is a gimmick and the ends are so tight they can dammage the sockets on your equipment. I tried to loosen the end one time and it was so brittle it broke.

[SeenItBefore]

It doesn't sadden me that any of these brands are/might be exiting the scene.

Except, maybe Dollar Rentals. My old company had a relationship with Avis... we did their advertising and we got Avis credit cards. And the shaft whenever I presented their card.

In need of a quick car rental, I always ran to Dollar, got my car and made my appointments.

You, I will miss.

[CatharineH]

I agree with all except for Kia. I think it's quite a strong brand and will continue a while longer, especially with the Asian market expanding so quickly.

[Patti Bilka]

Agree 100%. I heard a stat the other day about the incredible growth Kia has experienced lately.

[einhander17]

You are wrong, Hyundai bought Kia in 2001, because Kia was his competitor in Korea..now kia is a Satellite company of hyundai...so, is no way that Hyundai will impulse the company that they want to keep covering a fraction of his competence, nobody can compare kia 10 years ago and now....for example what happened with HP and Compaq,ompaq had a fraction of the market, but after a while laptops Hp covered ....now Kia biuld a big plant in Georgia only to build the new sorrento...guess what...that car is not for last to long....again..Kia is a Satellite otheir market...is just about time, Avis bought Budget afetr 9/11 now buget cover the customers that are not corporates. and so on ...with the new Sonata...hyundai has big plans and Kia is not exactly the company that they want to see grow up that much....no way...

[LeeCalif]

Would love to see Erica's company on this list

Blackwater/XE

[westreal]

I suggest Magnum C0ndoms because it's been months since I've run across a man large enough to use one. So, yeah. The Magnum company could go out of business next year.

[StanleyBing]

No way is Merrill Lynch going away....

[SunnyDay]

Really going to miss Reader's Digest and my husband will miss Radio Shack....