Givenchy will no longer hold couture shows, WWD reports. Designer Riccardo Tisci will instead schedule individual appointments to view the ornate pieces. This new format will cost 35 percent more than staging a runway show.
"I want to make couture even more special than it is, and not just another catwalk show," Tisci told WWD "People can really experience the couture moment: See it, touch it."
Among those people are "assorted royals" who can't attend shows in any case due to security issues.
In another big change for Givenchy, Tisci won't be using any black. He told WWD, "It's the first time I'm not doing any black. It's a challenge for me to do no black, and I like a challenge."