Valentino Goes Nude: Models Strip Down For Fashion House's Fall Campaign (PHOTO)

06/23/2010 01:26 pm ET | Updated May 25, 2011

The normally-demure fashion house Valentino has decided to mix things up a bit by using nudity in its fall campaign, WWD reports. Models Freja Beha, Monika Jagaciak and Tati Cotlar will strip down for the ads to be shot by David Sims in black-and-white.

"The idea is that of an unexpectedly intimate black-and-white portrait with candid shots of unconventional, delicate and individual beauty and a more dangerous undercurrent,"
Creative Director Maria Grazie Chiuri explained. "We believe it is a very modern and feminine vision and we wanted to show each woman's unique personal allure," added Creative Director Pier Paolo Piccioli.

Fashion Gone Rogue already has a first look at Cotlar's ad:

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