The newest clothing store in midtown doubles as a sports car showroom.
The Ferrari Store of New York, located on the corner of 55th Street and Park Avenue, celebrated its grand opening Wednesday night — with help from Zach Braff, Olivia Palermo, Matthew Settle, and Justin Theroux — and showed off its collection of Ferrari-branded clothing and accessories in addition to its cars.
"A monobrand space is stronger than having two different brands from the same parent company," Max Ferrari, Global Head of Licensing & Retail, told Huffington Post. "The idea was to make a very exclusive statement in New York, so we decided to put together the showroom of the cars and create a real store."
Below, see the range of products the store has to offer, from sunglasses to polo shirts to teddy bears and more:
PHOTOS: Billy Farrell/PatrickMcMullan