TECH
08/24/2010 05:12 am ET | Updated May 25, 2011

Use Twitter, Facebook To Get Better Service At Hotels

Hotels and resorts are amassing a growing army of sleuths whose job it is to monitor what is said about them online--and protect the hotels' reputations. These employees search social networking sites like Facebook and Twitter for unhappy guests and address complaints. They write groveling apologies in response to negative reviews on TripAdvisor.

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