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Madonna's Fashion Line: First Look At Material Girl Collection (PHOTOS)

First Posted: 06/30/2010 7:16 am   Updated: 05/25/2011 4:55 pm

Madonna recently revealed the very first images of her new fashion line, Material Girl, to WWD. The pop star explained, "It's not complicated. It's dressing in layers. It's not looking like you took too much time thinking about what you're wearing."

She also talked about her daughter Lourdes's (a.k.a. Lola) involvement with the collection:

"She's been coming to meetings pretty much from the very beginning," said Madonna of her fashion-loving daughter. "My role was really to make sure we were all going in the right direction and it was a line that I could stand behind and be proud of and feel good about--and one that she could also feel represented her. I really like the way Lola dresses, and I think this line is absolutely an extension of her taste."

Lourdes has even started a blog on the Material Girl Collection website and begun sharing her thoughts on style. Some excerpts:

I am totally obsessivo about 80's shorts... You know the kind that makes your butt look kinda big, with a grunge-looking shirt tucked in. It's kinda nerdy but I love it. And the 80's are another huge obsession of mine, which is totally amazingly awesome because Material Girl...HELLO! It's like 80's themed, which pretty much rocks, so yeah. I'm still in love with brogues or as some people call them "oxford shoes". I haven't found a good sandal so I'm on like a search right now.

And:

OK but no joke gladiator sandals are OUT. They came out in summer 2008 and I was like, ok those are really cute. Then 2009 comes around and people are still wearing them so I'm like, ok whatever it's just a phase. BUT NOOOOO. Because good old 2010 is now coming along and people are STILL wearing them, and then I was just like OK NO! It's been three years people COME ON!!!!!!!!! I'm just like what????

Neither Lourdes nor Madonna will be the face of the Material Girl campaign, however. Rumor has it that Taylor Momsen of "Gossip Girl" fame will be repping the line.

Check out the first images from the collection, courtesy of WWD:


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imonlyhereforthelaughs
Politicians...they ruin everything.
01:00 PM on 07/02/2010
I like cheese.
12:36 PM on 07/01/2010
Lourdes blogging style and language shows that she is still a very little girl despite her Material Mama's push to bring her into the public eye so soon. I see another train wreck of a childhood in the making.
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SonyaInTx
Money doesn't buy class.....
08:12 AM on 07/01/2010
Why re-run the 1980's Madonna Boy Toy look? It was terrible back then. Ugh!
02:09 PM on 07/01/2010
I disagree. It was brilliant...and the fact that she is using her originality to design for other girls now shows how selfless she is. She wore lots of neat accessories, with lace and pearls, which will probably be sewn into the shirts. She should have a wedding dress line, too. She should also offer her curly blonde wigs.
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SonyaInTx
Money doesn't buy class.....
05:13 PM on 07/01/2010
I have to disagree, which is fine.......I just never liked Madonna's 1980's style. To each his own though.... :)
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BabaLou7
Insignificant, yet eternal God Fractal
11:31 PM on 06/30/2010
And I'm so like NOOooooo, I'm totally over this vapid like self aggrandizing like duo.
10:35 PM on 06/30/2010
Taylor Momsen is a terrible choice to represent the collection. Better have a couple of backup choices!
10:06 PM on 06/30/2010
what the world doesn't need any more of is rich kids who are "designers/artists/actors" solely b/c they've got the connections, the name, the bank roll. we need real talent back. this is why everything is so dull. http://www.thisheartsonfire.com
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Alex Da Ponte Melo
09:50 PM on 06/30/2010
Tacky. But I'm sure it's gonna sell, because it's Madonna, and that's what she's good at; overrating mediocrity!
09:21 PM on 06/30/2010
Lola sounds like a normal 13 year old. I hear Momma is super protective and that Lola is very smart and speaks several languages so I wouldn't look too far down my nose at Lola as I am sure she will be a very sucessful young lady if she has even half of her Moms work ethic. For those of you who hate Madonna and call her a loser I have to say that if she is your definition of a loser then I want to be a loser just like her. Madonna has made half a billion dollars doing exactly what she wants, how she wants, when she wants. We should all be as smart a business woman as Madonna. In her worst year she made more than 70 million and that was the year Rolling Stones Magazine called her a washed up has been, Madonna laughed all the way to the bank with her millions that year and every year since.
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Alex Da Ponte Melo
09:58 PM on 06/30/2010
You right; she is a business woman, not an artist, and that's why a lot of people dislike her. She build a career on publicity stunts.
02:10 PM on 07/01/2010
Who's Lola?
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happycat
No bio needed. My cuteness speaks for itself.
08:30 PM on 06/30/2010
$hit sells.
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Beaucheron
I will not be confined to a micro-bio
07:46 PM on 06/30/2010
No comment on the fashion... I'm not the target audience. But, from her posts, Lourdes comes off as bright, friendly, well-adjusted and charmingly witty - two thumbs up!
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Callyson
Trying to come up with a new creative microbio
07:23 PM on 06/30/2010
Love the jackets, not going for the lace shorts, but the rest is cute.
Not giving up the gladiators just yet--Lourdes honey, until we get a more robust economic recovery trends are not going to cycle so quickly--but otherwise it looks like you've got a promising fashion career ahead of you...
06:54 PM on 06/30/2010
Really cute. I was hioping she'd start with a "Desperately Seeking Susan" look. I think her " Like A Virgin" look is the best though. She's so smart.
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06:09 PM on 06/30/2010
Hum like Lourdes is only 13 yrs old. She talks, like, any 13 yr old would. Hum, like she can talk French and like also Spanish, so like , you know, like, give her a freaken, like, break.

Really, like HATE, much.
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MarshaMarshaMarsha
05:18 PM on 06/30/2010
Wow. What a flop. First for Madonna I guess. But, surely, like does Lourdes, like really, talk that way? Geeze.
shuffleoff
...but not to buffalo!
04:31 PM on 06/30/2010
Like oh my gawd...Like I have so much money that I can spend like anything I want on like different shoes and stuff for like every season. URGH. 'Like' lose the Madonna themed clothing girls. Go back to Malawi and get your heads on straight...like.