You can't blame Georgi for trying to reach their target demographic. But evidently the MTA can.
MTA officials recently decided to remove Georgi Vodka's provocative bikini ads from some of their Brooklyn buses.
Owner Martin Silver had a lot to say about it:
""They hardly gave us any warning. They just took them off the buses. These ads are clearly not pornography. ... If you don't like what's on a bus, all you have to do is look away and walk past."
Clearly, many didn't like what was on the bus -- which was, the "back side of a woman dressed only in a bikini bottom and a woman sitting in the sand with her arms around her knees," according to the New York Daily News.
Complaints from the Hassidic community were reportedly what drove the MTA to take action.
Georgi too took action, however, as the Georgi models sported "GEORGI" bikinis and carried signs reading "MTA should butt out of bikini ads" at the MTA bus depot.