MEDIA

Evening News Ratings DOWN Across The Board

07/03/2010 09:59 am 09:59:03 | Updated May 25, 2011

All three network evening news broadcasts saw their ratings decline in the second quarter, the New York Times' Bill Carter notes.

Both ABC and CBS saw their lowest-rated second quarters on record (since 1987), and NBC saw its lowest-rated Q2 since 2007.

NBC's "Nightly News with Brian Williams" maintained its first-place position, averaging 7.620 million total viewers/2.260 million A25-54 viewers for the quarter, while ABC's "World News with Diane Sawyer" placed second with 6.990 million total viewers/1.980 million A25-54 viewers and CBS's "Evening News with Katie Couric" placed third with 5.210 million total viewers/1.600 million A25-54 viewers..

One bright spot, Carter notes: while Williams was down 5% and Sawyer down about 4% from a year ago in both categories, Couric lost only 30,000 viewers in the A25-54 demo (despite a 6% drop in total viewers).

The quarterly win was Williams' 11th consecutive quarter atop the evening news ratings.

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