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07/07/2010 10:02 am ET | Updated May 25, 2011

What Does 'Green' Really Mean? One Professor Aims To Find Out

Now that environmentally friendly products have gone mainstream, Sigal Segev is focused on what everyday consumers--particularly Hispanic ones--consider "green."

The Israeli scholar will bring her insights and passion for research to the classroom at Florida International University, where she begins working as a tenure-track assistant professor of advertising and public relations in August.

Read more on The Chronicle of Higher Education