I was just seven years old when, in January 1973, George Steinbrenner led a group that purchased the Yankees; but, as it happens, it was the beginning of an epochal tenure in the history of sports ownership.
In the past week baseball and the Yankees lost two icons, George Steinbrenner and Bob Sheppard. I came to know both men reasonably well. They couldn't have been more opposite in appearance, style and temperament.
The same personality characteristics that led George Steinbrenner to his angry, firing behavior also led to his kindly, charitable acts. In fact, Mr. Steinbrenner was completely consistent in his behavior.
How did George Steinbrenner manage to so thoroughly rehabilitate himself in the public eye after 1990? He did it three ways, a method which I would recommend to any former dictators, mass murderers, or George W. Bush.