Forget trendy. New Yorkers' obsession with cupcakes, sparked nearly a decade ago by 'Sex and the City' characters' pilgrimages to Magnolia, has now become a legitimate driver of the city's economy.
The latest unemployment numbers for New York City show that, while the labor market shrunk in June, the overall unemployment rate improved, partially fueled by growth in the restaurant and bar industry. And one of the main drivers of that growth? Little morsels of impossibly cute frosted sweetness.