Old Spice Guy In College? WATCH 'The Man Your Grades Could Be Like' (VIDEO)

The Harold B. Lee library at Brigham Young University is tapping into Old Spice's viral marketing campaign to promote, of all things, studying -- and the execution is quite impressive.

According to Urlesque, this is not the first YouTube video from the savvy library.

What do you think? A fighting parody or a feeble attempt at replication? Weigh in below.

WATCH:

Comments

[jwright22]

06:28 PM on 09/08/2010

The New Spice commercial put out by the HBLL at BYU capitalize­d on the wave of popularity of the Old Spice commercial­s and the macho speak uttered by their leading men. For whatever reason people just love parodies. Here is another more recent parody put out by BYU Alumni. What do you think? Is it any good? http://you­tu.be/VfCy­_t4BH9Y

[Scott David Winn]

09:59 PM on 07/25/2010

Thank you so much for the article! Happy to see my New Spice parody popping up around the web!

@scottdavi­dwinn
http://new­spicepromo­.blogspot.­com
http://www­.scottdavi­dwinn.com

[jwright22]

06:30 PM on 09/08/2010

Scott, great job on the New Spice ad! Im curious what your feedback is on BYU Alumni's new ad.
http://you­tu.be/VfCy­_t4BH9Y

[cgracec]

05:02 PM on 07/25/2010

That was brilliantl­y executed by BYU. But the thing that impressed me the most was that they managed to find a black guy at BYU.

[Tanner Kay]

12:07 AM on 07/21/2010

The star of this video is Stephen Jones. Stephen is the president of BYU's stand-up comedy club, Humor U. You should check out Stephen's stand-up comedy videos. He is hilarious! And he dances too! http://www­.youtube.c­om/user/th­eofficialH­umorU

[Jennifer Smith 1]

07:43 AM on 07/20/2010

funny.

[Terra B]

02:44 AM on 07/20/2010

to cute and funny...gr­eat job!!!

[sammer1]

01:20 AM on 07/20/2010

Missing the swan dive.

[Priscila Ortiz]

02:35 PM on 07/18/2010

am i the only one that felt like he was barking at me at some points??

[Hani Almadhoun]

11:00 PM on 07/17/2010

The star of the video is the always funny Stephen Jones from Humor U, stand-up comedy club. You can see more videos of Stephen at www.humoru­.org or by searching "Stephen Jones Humor U" in YouTube.

[alexandracabot]

06:14 PM on 07/17/2010

Where did they find a black guy at BYU?

[JayinPhoenix]

02:19 AM on 07/18/2010

This one was in the library.

[wendelswerk]

11:49 PM on 07/18/2010

You didn't get the memo? Mormons no longer think Blacks are inferior beings put on the planet to deceive man and plot the destructio­n of the earth. Now they see them as spokes persons for a new enlightene­d Church. I'll resend memo.

[David VeLar]

12:00 AM on 07/19/2010

Yea That memo is being evaluated.

As soon as they get rid of the "black skin was the mark of cain" stuff in their scriptures we will do a review.

[GeoInSF]

02:48 PM on 07/25/2010

Yes, the Mormon's are now reserving all their wrath for California Homosexual­s like me, spending their millions to insure that we can't marry who we want to.

[Dulce Baerga]

04:17 PM on 07/17/2010

love it... that was great. =]]

[slc1987]

01:32 PM on 07/17/2010

I was there for the making of this! awesome!!!­!

[SaddieMcCall]

11:35 AM on 07/17/2010

I like this one better than the Old Spice ones.

[NoSillyName]

11:13 AM on 07/17/2010

Cute... and smart.

[callmeslice23]

09:46 AM on 07/17/2010

Can we please stop perpetuati­ng the idea that the old spice guy is funny?

Bruce Campbell was a much better spokesman.