Old Spice Viral Ads, Through The Ages

07/19/2010 12:08 pm ET | Updated May 25, 2011
  • BRUCE WATSON DailyFinance

What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebook and other social media, Old Spice then tailored 181 short commercials specifically to viewers. And, while any consumer could request an ad, the final products skewed heavily toward media movers and shakers, including Demi Moore, Ellen DeGeneres and Perez Hilton. Here are a few highlights:

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