Huffpost Business

Old Spice Viral Ads, Through The Ages

Posted: Updated:

What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebook and other social media, Old Spice then tailored 181 short commercials specifically to viewers. And, while any consumer could request an ad, the final products skewed heavily toward media movers and shakers, including Demi Moore, Ellen DeGeneres and Perez Hilton. Here are a few highlights:

Read the whole story at DailyFinance

Around the Web

The Old Spice man's social campaign

Wieden Kennedy's Old Spice ad campaign smells like a Portland-built sensation

No, seriously: What the Old Spice ads can teach us about news' future

Emmy nods, mustache mods for Old Spice ads

BYU 'New Spice' ad goes viral

Why Old Spice Guy Can Turn Sales for P&G Around