iPhone app iPad app Android phone app Android tablet app More

Old Spice Viral Ads, Through The Ages

First Posted: 07/19/10 01:08 PM ET Updated: 05/25/11 06:05 PM ET

Inspiring
 Greedy
 Typical
 Scary
 Outrageous
 Amazing
 Innovative
 Infuriating
P And G

DailyFinance:

What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebook and other social media, Old Spice then tailored 181 short commercials specifically to viewers. And, while any consumer could request an ad, the final products skewed heavily toward media movers and shakers, including Demi Moore, Ellen DeGeneres and Perez Hilton. Here are a few highlights:

Read the whole story: DailyFinance

FOLLOW HUFFPOST BUSINESS
Subscribe to the HuffPost Money newsletter!
What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebook and other social media, Old Spice then tailored...
What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebook and other social media, Old Spice then tailored...
Related News On Huffington Post:
 

Read more from Huffington Post bloggers:
Kit Yarrow, Ph.D.

Kit Yarrow, Ph.D.: Guys Gone Wild -- for Grooming Products

Guys are so eager to smell like "the man your man could smell like" that for the first time in history they're spending more on personal care products than women.
Rachel Farris

Rachel Farris: What Political Campaigns and Candidates Can Learn From the Old Spice Campaign

The Old Spice Superbowl commercial titled "The Man Your Man Could Smell Like," was a fast-paced, witty and steamy thirty-second spot that engaged both male and female viewers.

Filed by Sara Yin  | 
 
 
  • Comments
  • 4
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
photo
hypnotoad72
Real democracy = living wages.
3314 Fans
05:50 PM on 07/19/2010
Well, there's 5 minutes of my life gone, and one brand I know I needn't think about in the future ever again...
Permalink  |
photo
HUFFPOST SUPER USER
alieninvader
622 Fans
06:20 PM on 07/19/2010
The campaign is geared toward women and probably toward gay men. I can't speak for the second demographic, but for the first, it seems to work...and yes, we do buy for our men.
Permalink  |
flashblitzen
95 Fans
04:00 PM on 07/19/2010
This only makes me miss Hai Karate that much more.
Bring it back , Madison ave. I can see the ads going viral in one week.
Permalink  |
AlaninElkGrove
211 Fans
10:05 PM on 07/19/2010
...and Roman Brio!
Permalink  |