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Bill O'Reilly Apologizes To Shirley Sherrod (VIDEO)

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Bill O'Reilly apologized to Shirley Sherrod for taking her comments out of context Wednesday night on "The O'Reilly Factor."

O'Reilly, who Monday night began airing the excerpted video of Sherrod's speech to the NAACP and calling for her resignation, aired more of the video Wednesday and apologized for not having done so prior.

"I owe Ms. Sherrod an apology for not doing my homework, for not putting her remarks into the proper context," O'Reilly said, saying the "exact same thing" happened to him in 2007 around comments he made about black diners at Sylvia's restaurant in Harlem.

But O'Reilly opened up a new line of attack on Sherrod, claiming that her story about taking a white farmer to a white lawyer — what she called "his own kind" and "one of his own" — reveals a racially-tinged worldview.

"If a white public servant referenced 'his own kind' or 'one of his own' when speaking about an African American, that white person would be fired on the spot," O'Reilly said.

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O'Reilly also responded to MSNBC's Rachel Maddow, who claimed that hyping stories like the Sherrod scandal is what Fox News is all about.

"Fox does what Fox does," Maddow said.

"Which is kick your network's butt every single night, madam," O'Reilly responded.