09/22/2010 05:12 am ET | Updated May 25, 2011

Entrepreneurs Score With 'The Wine Rack,' A Bra That Holds The Drink Of Your Choice

The latest heatwave has helped sales of all things summer -- electric fans, air conditioners, flip flops and more. Add to that list the Wine Rack, which has been selling briskly among college students as the temperatures climb.

The Wine Rack isn't quite what it sounds like. It's a bra -- a bra that can hold an entire bottle of wine or 25 ounces of your beverage of choice.

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