Three anti-meat activists braved 90-degree heat, as well as public scrutiny, to pose naked, bloody, and wrapped in plastic -- like packaged deli meat.
Their goal? To "raise some awareness about the cruelty surrounding the meat and dairy industry, and hopefully turn a few people 'veg!'" explained PETA volunteer Dana.
Was their mission accomplished? Take a look at the video below:
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements.Learn more