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PETA Protests With 'Human Meat' Demonstration In Times Square (VIDEO)

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Three anti-meat activists braved 90-degree heat, as well as public scrutiny, to pose naked, bloody, and wrapped in plastic -- like packaged deli meat.

Their goal? To "raise some awareness about the cruelty surrounding the meat and dairy industry, and hopefully turn a few people 'veg!'" explained PETA volunteer Dana.

Was their mission accomplished? Take a look at the video below: