BUSINESS
07/30/2010 02:44 pm ET | Updated May 25, 2011

Broke Americans Buy iPad: The New 'Schizophrenic Consumers'

The new abnormal has given rise to a nation of schizophrenic consumers. They splurge on high-end discretionary items and cut back on brand-name toothpaste and shampoo. Companies such as Cupertino, California-based Apple, whose net income jumped 94 percent in its last quarter, and Starbucks Corp., which saw a 61 percent increase in operating income over the same time frame, are thriving.

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