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Google, Bing In An Arms Race For Features

First Posted: 10/02/10 06:12 AM ET Updated: 05/25/11 06:15 PM ET

Google Bing

And while no one argues that Google's dominance is in immediate jeopardy, Google is watching Microsoft closely, mimicking some of Bing's innovations -- like its travel search engine, its ability to tie more tools to social networking sites and its image search -- or buying start-ups to help it do so in the future.

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Filed by Bianca Bosker  |