Janie Bryant Becomes Maidenform's New Face

08/02/2010 02:02 pm ET | Updated May 25, 2011

"Mad Men" costume designer Janie Bryant will be the next face of Maidenform intimate apparel, WWD reports:

She will appear in a viral marketing campaign beginning this month on Facebook, Twitter, YouTube and maidenform.com, as well as appearing at consumer and industry events. Among the Maidenform undergarments Bryant will push are the Ultimate Push-Up Bra, Flexees Firm Control Slip and Fat Free Dressing shapewear.

Bryant explained that "foundations and intimate apparel" are important to her. She is also set to launch a clothing line and nail polish collection, and to of course continue styling "Mad Men."