08/04/2010 03:54 pm ET | Updated May 25, 2011

Author Jennifer Belle Hired Actresses To Read Her Book In Public And Laugh

In an unusual marketing move, writer Jennifer Belle recently hired dozens of actresses to read her book around New York City and laugh hysterically. Belle decided to take publicity for "The Seven Year Bitch" into her own hands after receiving unsatisfying advice from her publisher. After receiving applications from approximately 600 actresses, Belle picked candidates who had particularly infectious laughs. The stunt was covered by blogging authors, the New York Times and Judith Regan Sirius's radio show. In an article for Publishing Perspectives, Belle said that the campaign had an element of self-indulgence, admitting to the thrill of spotting strangers reading her book.