08/04/2010 10:37 am ET | Updated May 25, 2011

'The Great Typo Hunt': The Irresistible Allure Of Bad Spelling

In November of 2007, Jeff Deck encountered a sign that would change his life. He had just returned from his five-year college reunion at Dartmouth College, embarrassed by his lack of accomplishment in life, when, walking near his apartment in Somerville, Mass., he encountered a sign that had already stopped him in his tracks multiple times: "Private Property: No Tresspassing." The extra "s" in the sign had, as he puts it, long been "a needle of irritation" -- but now something had changed: He felt the urgent need to correct it.

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