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Conde Nast Restaurants: Magazine Company Branding Restaurants Abroad

First Posted: 10/05/10 06:12 AM ET Updated: 05/25/11 06:15 PM ET

Conde Nast

Wall Street Journal:

Condé Nast is taking some of its best-known magazine names and parlaying them into the restaurant business in Asia, the Middle East and Latin America.

The effort reflects a growing openness among magazine publishers to try to capitalize on their brands beyond print, which continues to struggle in a tough advertising environment.

Read the whole story: Wall Street Journal


Filed by Danny Shea  |