Huffpost Impact

'Susan G. Komen For The Cure' Wages Turf War Over Trademark Slogan

Posted: Updated:

As the leading breast-cancer charity, Susan G. Komen For the Cure helped make "for the cure" a staple of the fund-raising vernacular.

The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are "Juggling for a Cure," "Bark for the Cure," and "Blondes for the Cure."

Read the whole story at The Wall Street Journal