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'Susan G. Komen For The Cure' Wages Turf War Over Trademark Slogan

The Wall Street Journal    
First Posted: 08/05/10 03:32 PM ET Updated: 05/25/11 06:15 PM ET

The Wall Street Journal:

As the leading breast-cancer charity, Susan G. Komen For the Cure helped make "for the cure" a staple of the fund-raising vernacular.

The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are "Juggling for a Cure," "Bark for the Cure," and "Blondes for the Cure."

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As the leading breast-cancer charity, Susan G. Komen For the Cure helped make "for the cure" a staple of the fund-raising vernacular. The slogan is so popular that dozens of groups have sought to tra...
As the leading breast-cancer charity, Susan G. Komen For the Cure helped make "for the cure" a staple of the fund-raising vernacular. The slogan is so popular that dozens of groups have sought to tra...
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06:56 PM on 08/08/2010
That Human ribbon" is really cool!
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ZDuck
04:58 PM on 08/08/2010
Soon I won't be able to wear pink as it will be trademarked by the Komen Foundation. Geez...stop the madness.
10:53 AM on 08/08/2010
If I were a Judge, I would through this case out with a big pink bow on it. This is such a ridiculous law suit that it brings stupid to a new level.
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PlayTOE
Morals evolved due to cooperative group living
03:38 PM on 08/05/2010
The problem with the charity business ~ there is too much business and not enough charity.
08:26 PM on 08/05/2010
No doubt!
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StraferX
The Lord is my Shepherd
03:30 PM on 08/05/2010
We are going to need naked jello wrestling match to get this one sorted out.
08:26 PM on 08/05/2010
Please don't give anyone any ideas!
olddognewtrick
Half full or half empty...It's the same
02:49 PM on 08/05/2010
Along with walkathons for people who can't walk...and banquets for hunger...