'Susan G. Komen For The Cure' Wages Turf War Over Trademark Slogan
The Wall Street Journal:
As the leading breast-cancer charity, Susan G. Komen For the Cure helped make "for the cure" a staple of the fund-raising vernacular.
The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are "Juggling for a Cure," "Bark for the Cure," and "Blondes for the Cure."
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The Wall Street Journal Clifford M. Marks
First Posted: 08/05/10 03:32 PM ET Updated: 05/25/11 06:15 PM ET