IMPACT

'Susan G. Komen For The Cure' Wages Turf War Over Trademark Slogan

08/05/2010 02:32 pm ET | Updated May 25, 2011

As the leading breast-cancer charity, Susan G. Komen For the Cure helped make "for the cure" a staple of the fund-raising vernacular.

The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are "Juggling for a Cure," "Bark for the Cure," and "Blondes for the Cure."

Read more on The Wall Street Journal

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