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Apple's Liquidmetal License Gives It EXCLUSIVE Access To Exotic Metallic Material

First Posted: 08/11/10 04:33 PM ET Updated: 05/25/11 06:20 PM ET

Apple Liquidmetal

NEW YORK (Associated Press) -- Apple Inc. is getting exclusive access to an exotic metallic material that could provide it with shiny, super-tough computer and phone casings.

Liquidmetal Technologies Inc., a Caltech spinoff in Rancho Santa Margarita, Calif., filed a regulatory notice recently that it's granted Apple a perpetual, exclusive license to use its technology in consumer electronics. Liquidmetal retains the rights for other applications.

Apple isn't saying anything about the deal, and it's far from certain that the material will ever make it into its products. Though it matches the sleek Apple aesthetic, it's prohibitively expensive.

The name "Liquidmetal" brings to mind the silvery, shapeshifting villain of the "Terminator 2" movie, but the company's products are somewhat less dramatic. It mixes molten metal alloys in such a way that, when they cool, the structure of the material is more similar to glass than metal.

The materials aren't translucent, but they have other interesting benefits.

One is that they can be cast so precisely that they need little or no machining afterward. Regular metals shrink as they cool, which means they lose contact with the die and need polishing for a smoothness.

"Metallic glass" can also be very hard. Hard materials are often brittle, like glass, and that was a problem with early alloys. Liquidmetal CEO Thomas Steipp said the company has figured out how to make tougher variants, much like Pyrex glass is tougher than regular glass.

Apple is big on using metal in its designs – virtually every Mac is clad in aluminum, except for the cheapest MacBook. It's even started making the bodies for its laptops and Mac mini desktop computers out of single, big chunks of aluminum that it then hollows out. With Liquidmetal, that time-consuming process could conceivably be replaced with casting. Aluminum is also a relatively soft metal, prone to denting, scratching and scuffing.

However, Liquidmetal is still very expensive because it needs exotic raw materials, including beryllium. Some Liquidmetal alloys contain large amounts of platinum, which costs $1,500 an ounce. The alloys have gone into luxury watches, luxury phones, medical devices and some sporting gear, such as tennis rackets and skis, but they are far from being mass-market materials.

Steipp said he could not say what Apple might use the materials for. Neither company disclosed the value of the deal, but Liquidmetal seems to have gotten a shot in the arm from it. It hasn't filed a financial statement since last year, but Steipp, an experienced technology executive, was appointed five days after the deal was announced.

"I believe there's an opportunity for Liquidmetal to be a catalyst for changing the way that product designers think about building their products. It's that different," Steipp said. "We have to prove that, but certainly from what I've seen as a technology executive evaluating the technology before I came in ... we've made a lot of progress over the last eight years."

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HUFFPOST SUPER USER
Helixtwice
Progressive retired electrician
07:03 PM on 08/15/2010
A boutique, high end line of Apple products?
07:54 AM on 08/15/2010
I think liquidmetal is great. I wonder, working for foxconn, building Apple products for 100 bucks a month in China, how long it would take for me to afford 1 ounce.
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HUFFPOST SUPER USER
Sendil Nathan
07:38 PM on 08/14/2010
Usually the use of exotic metals and obscure alloys involve military and classified products.

But I would be very happy to see if the use is purely a design choice since the process of using materials are in great need for innovation and creativity along with reduction in process resources.
07:24 PM on 08/14/2010
"LiquidMetal" is just a slick term Apple invented for thixotropic molding - nothing groundbreaking, nothing new, nothing that every other manufacturer with the corresponding equipment on the planet couldn't do. Apple has their own specific alloy, which they may or may not control the "rights" to, but it's no big deal. Search "thixotropy" on wikipedia or elsewhere.

What's nice about the process is that it produces so little waste! Something that is both financially and economically responsible. That is what the focus should be on, not that Apple has "created" some new type of material.
HUFFPOST SUPER USER
BlueZoo
Independent voter, Independent thinker!
09:08 PM on 08/14/2010
Did you read the article? Apple has NOT said they "created" anything! Liquidmetal Technology, Inc. simply announced they had given exclusive access to the process to Apple. It is extremely straightforward and there are no statements whatsoever from Apple. Your bias is showing!
09:22 AM on 08/16/2010
Doesn't matter, the fanbois will soon be claiming they did.
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sassafra
I yam what I yam and tha's all what I yam
01:32 AM on 08/16/2010
very true. when i was working on the hubble space telescope, i learned that certain key components of it's graphite strut framework assembly were fabricated utilizing this technology.
the process has been commercially available for quite some time now, most impacting in daily life in one's car engine.
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MrCharm
It's very hot in here.
07:02 PM on 08/13/2010
Before everyone gets too excited let's keep in mind that Apple pc's have a 7.2 US market share. iPhones, a 2.7% worldwide market share.

AppleFans talk as if they own the world.
HUFFPOST SUPER USER
jameskatt
08:13 PM on 08/13/2010
Despite having 3 % share of the PC Market, Apple makes over 30% of its profits. It owns 90% of the market for PCs costing over $1000.

Despite having less than 3 % of the cell phone market, Apple has 70% of the profit in the cell phone market.

That is why Apple has so much clout. It makes the most profit despite having only a miniscule market share.
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11:02 PM on 08/13/2010
"It owns 90% of the market for PCs costing over $1000"

As if this is a good thing....
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MrCharm
It's very hot in here.
01:00 AM on 08/14/2010
Apple has clout because its products are all over-priced?

Amazing.
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HUFFPOST SUPER USER
Nathan Nash
10:48 PM on 08/13/2010
Try harder. This article is about a deal between Apple and Liquidmetal. As well as the possibilities of the applications of exotic metals in new Apple products. This has nothing to do with mac vs pc.
04:37 PM on 08/13/2010
This is about snob appeal, not technology.
06:46 PM on 08/13/2010
I'd hazard to guess that you have no idea what the industrial applications of liquid metal are..... you're talking out of your hat.
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11:05 PM on 08/13/2010
No, it's cool stuff, but the article has a snob focus rather than a tech focus.
01:44 PM on 08/13/2010
This is really intriguing. Now I might be able to still pay top dollar for Apple products without having the guilt associated with buying products filled with conflict minerals!
01:24 PM on 08/13/2010
A detailed review about this is now ready. Showing that people are really exagerating with this acquisition. http://bit.ly/cx49mt
10:55 AM on 08/13/2010
Apple has yet to convince me that they have any sort of value system in their manufacturing endeavours. These companies are choking the planet with a million new gadgets every year. Extracting minerals from the Earth, changing them, then encouraging us to throw away the machines to buy brand new ones year after year, while the old ones leak chemicals into the soil as they rust away in landfills.
We don't need any more machines.
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HUFFPOST SUPER USER
CrimsonIdol
05:58 PM on 08/13/2010
I have yet to see an Apple ad "encouraging us to throw away" anything. I've upgraded my Macbook a few times and have yet to "throw them away", I've sold them to friends which they are still using today. I've done the same with my iPods, not thrown away, either sold to friends or just flat out gave them away, Apple just makes products that are good and work and that people want.
07:09 PM on 08/13/2010
Actually I tossed my PC into the recycling dust bin. Total loss.

My G5 Mac Pro? Sold on Craigslist or 15% of it's purchase price.

Apple products are like the energizer bunny: annoying, but they keep going, and going and...
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Bashir Hood
09:48 AM on 08/13/2010
is it unobtainium?
03:36 PM on 08/13/2010
Nice!
05:09 PM on 08/13/2010
HA! Good one!
02:28 AM on 08/13/2010
It's reached the point where I don't want to read any article on HP which even mentions Apple.

The Apple hate in the comments section has truly reached nauseating proportions -- it's pretty simple folks; buy Apple products, don't buy Apple products. Your choice, and no one cares what that choice is. But please, can we act like adults and dispense with the "Steve Jobs wants to rule the world and turn me into an Apple iBot" type comments?

It's amazing to me that people have room in their lives to make that much emotional investment in a consumer electronics company.

/rant
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08:46 AM on 08/13/2010
Well said. Fanned and marked as favorite.
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04:15 PM on 08/13/2010
Fanned.
AlPal3
Had Enough? Vote Democratic
01:27 AM on 08/13/2010
Go, Apple.
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HUFFPOST COMMUNITY MODERATOR
The Truth Seeker
In the end we will rise together or fall together.
12:02 AM on 08/13/2010
Don't you mean "magic" metal?
11:44 PM on 08/12/2010
No, no! I can't read any further. Please don't tell me that they've got the exclusive rights to assholium!

;-) ;-) ;-)
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hypnotoad72
Real democracy = living wages.
07:30 PM on 08/12/2010
Okay, so it's a pretty case.

An OS X user myself, Apple should spend more of the income on fixing OS X's problems or at least hearing aids so their senior executives can finally listen to engineers that report problems TO them, instead of ignoring them and then firing some guy nobody's heard of before that wasn't the executive said engineer talked to and summarily ignored the issue. Sorry to digress into iPhone 4 territory. Same company, but the level of competency is clearly dropping. You don't need a fancy metal to reflect the obvious about the company. :(
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HUFFPOST COMMUNITY MODERATOR
J0E1
Don't blame me, I'm not a republicrat.
10:03 AM on 08/15/2010
Say what? There are no problems with OS X and anyone that says otherwise is stupid.