Simon Cowell Using SEO Firm To Show He's Actually A Good Guy: REPORT

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Eagle-eyed observers of the former "American Idol" judge and upcoming "X Factor" creator's online profile tell us they're convinced Cowell is using a Search Engine Opitmization firm-or SEO-to insure that Google searches of his name are top-heavy with positive stories about him. And critics are relegated to the Internet equivalent of a galaxy far, far away.

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