Huffpost Business

Toyota, Channeling James Bond, Makes Big Play For Sports Car Market

Posted: Updated:

As the world's largest carmaker tries to rebuild its reputation for quality following record recalls, President Akio Toyoda, a racing fan, has said he wants to add more fun to his cars. Under Toyoda, who became president in June 2009, the company has taken orders for the Lexus LFA $375,000 supercar, is readying an "affordable" rear-wheel drive coupe and may even add a sporty version of the Prius.

Read the whole story at Bloomberg

Around the Web

New Toyota Cars Reviews, Prices, Photos - The Car Connection

Toyota Chief Evokes James Bond in Push for Sports Cars

Toyota FT-86 still In development stages. Likely to be ready for a late 2011 ...

Toyota/Subaru RWD Sports Cars for 2011 With Boxer Engines - Car ...