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WSJ On Seth Godin's Move To Self-Publishing

First Posted: 08/24/10 01:24 PM ET Updated: 05/25/11 06:25 PM ET

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The Wall Street Journal:

The author of about a dozen books including "Purple Cow" said he now has so many direct customer relationships, largely via his blog, that he no longer needs a traditional publisher. Mr. Godin plans to release subsequent titles himself in electronic books, via print-on-demand or in such formats as audiobooks, apps, small digital files called PDFs and podcasts.

"Publishers provide a huge resource to authors who don't know who reads their books," said Mr. Godin in an interview. "What the Internet has done for me, and a lot of others, is enable me to know my readers."

Read the whole story: The Wall Street Journal

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The author of about a dozen books including "Purple Cow" said he now has so many direct customer relationships, largely via his blog, that he no longer needs a traditional publisher. Mr. Godin plans t...
The author of about a dozen books including "Purple Cow" said he now has so many direct customer relationships, largely via his blog, that he no longer needs a traditional publisher. Mr. Godin plans t...
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c-tom
Badges we don't need no stinking badges
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11:53 PM on 08/24/2010
The headline says "How Will Godin's Decision To Self-Publish Affect The Industry?" but I am not certain which industry is meant.
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Andrew Shaffer
Author and blogger, EvilReads.com.
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05:38 PM on 08/24/2010
Reminds me of when NIN, Pearl Jam, and Radiohead lead the revolution against the record companies and self-released their stuff directly to their fans. With a built-in fan base, it makes sense. For debut or midlist authors, it sounds like it would be a struggle to build enough "direct customer connections" to support not just one book but a career.
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THATSWHATUGET
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04:27 PM on 08/24/2010
Lead the way to the 1:1 relationship, then.
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