Know/Wonk? American University Branding Effort Underwhelms Students

10/25/2010 05:12 am ET | Updated May 25, 2011
  • The Eagle Online

After two years of research and discussion of what makes AU unique and reputable among hundreds of colleges and universities, a team of AU faculty, staff and students released a catch phrase today that will now serve as the rebranding statement to describe AU -- "American Wonk."

Students have expressed mixed feelings about the new campaign and some say they feel students should have been consulted more throughout the creation of the new brand.

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