Arianna has griped about its misuse before and, frankly, the number of misplaced apostrophe's -- oops, we mean apostrophes -- out there has become downright frightening.
Thankfully, the people over at CoolRules.com have made light of the situation by recording "The Apostrophe Song."
A sort of "Schoolhouse Rock!" for the internet age, "The Apostrophe Song" comes in four different flavors: "Hip Hop," "Pop/Dance," "Rock" and "Acoustic," available at the Cool Rules website. Only one, so far as we can tell, comes with its own outstanding video.
What do you think? Will this video cure the case of the erroneous apostrophe? Or will it just make you chuckle?