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BP Advertising Budget TRIPLED During Spill, Neared $100 million

Bp

First Posted: 9/1/10 Updated: 5/25/11

Fortune:

Late Monday, BP (BP) responded to a request from the Congressional Committee on Energy and Commerce that asked the company to report how much money it had shelled out on advertising after the oil spill in the Gulf of Mexico in April.

Read the whole story: Fortune

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Late Monday, BP (BP) responded to a request from the Congressional Committee on Energy and Commerce that asked the company to report how much money it had shelled out on advertising after the oil spil...
Late Monday, BP (BP) responded to a request from the Congressional Committee on Energy and Commerce that asked the company to report how much money it had shelled out on advertising after the oil spil...
Filed by Nate C. Hindman  | 
 
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10:09 PM on 09/02/2010
Each and every commercial is nothing but a lie and a waste of money that should have been spent on safety. I am truly shocked that BP survived this. I thought they were going down.
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ThursdaysChild
My micro-bio is now not empty.
03:20 PM on 09/02/2010
There's always money for PR and corporate spin, isn't there?
04:34 AM on 09/02/2010
100 million dollars, huh? Give that to the people living in the Gulf states...
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KristinNoelle
01:34 AM on 09/02/2010
Of course they did. Why is this a surprise? Their reputation was pretty much killed and they are supposed to sit by and do nothing? People who can create convincing lies that portray BP as being just as shocked as everyone else about the spill cost a lot of $$$.
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02:56 PM on 09/02/2010
If they'd spent $100 million on safety compliance­, they might not have had to blow this wad on advertisin­g, would they?
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ThursdaysChild
My micro-bio is now not empty.
03:21 PM on 09/02/2010
So you're saying BP WASN'T shocked about the spill? Then they should have done something beforehand to prevent the spill.
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KristinNoelle
04:19 PM on 09/02/2010
I don't work for BP, take it up with them.
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05:12 PM on 09/01/2010
up your propaganda spending a hundredfol­d, bp. you'll still not get my business for as long as i can remember.
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mtrav
03:43 PM on 09/01/2010
Is anyone surprised by this. All you see day in and day out is, "Hi, I'm from Louisiana, I was born here, and BP has taken full responsibi­lity and will be be here until...."­, they suck every drop of oil out of the Gulf of Mexico and beyond. Just building up their image, just like Toyota is spending a million dollars a day for your benefit.