LA
09/02/2010 05:24 pm ET | Updated May 25, 2011

'Still a Virgin?' Billboards Create A Stir

LOS ANGELES -- A new billboard that reads "Still a Virgin?" is raising some eyebrows in Los Angeles and in big cities across the country.

The billboard, which began appearing a few weeks ago, also gives a toll free number for help (888-743-4335).

The sign is not really about promoting sex. Instead, it's designed to promote a new movie starring Will Ferrell called "The Virginity Hit." Apparently, it's working. More than 70,000 people called the 888 number in just five days and everyone seems to be talking about it.

Many parents say they don't care if it's a publicity stunt. They want the sign taken down. Others think the sign is genius marketing.

Watch the video and click here for the rest of the story.