09/10/2010 06:03 pm ET | Updated May 25, 2011

Mario Batali Hypes Eataly On 'Late Night With Jimmy Fallon' (VIDEO)

Mario Batali sat down with Jimmy Fallon Thursday night to promote his newly-opened food temple, Eataly on "Late Night".

"People are moving to New York because of this place," Fallon told his permanently grinning guest.

The celebrity chef explained that the idea behind his mega grocery store is to encourage people to cook at home.

"When you talk to your Italian friends, the best meal was never at a restaurant," Batali said. "It was always at someone's house."