Members club Soho House will open its newest property in Miami this October.
Soho Beach House — a 50-room oceanfront hotel featuring a Cowshed Spa, Cecconi's restaurant, and private members spaces — will open in Mid-Beach, just north of South Beach, next month.
The property will join Soho House New York and the recently-opened Soho House West Hollywood as the third North American property for the brand. In addition to guest rooms, it will feature two pools, indoor-outdoor bars, gardens, and a screening room.
"The first time I stepped foot in Miami I was blown away by the sexy vibe, the beautiful art deco buildings and incredible beaches - I knew instantly I wanted to bring a Soho House there," Soho House founder Nick Jones said. "We have created properties in New York and LA, and introducing flip flop glamour to Miami seemed like the natural next step for us. The Beach House is just north of the South Beach strip. It is a place where I hope our members and guests will meet, sleep and definitely play...I am incredibly excited about throwing our doors open this fall - it's going to be fun."
See the renderings below, and vote on which looks most enticing: