The Hidden Meanings Behind Brands' Favorite Numbers

11/14/2010 05:12 am ET | Updated May 25, 2011

in the 1870s, when Levi Strauss invented his famous blue jeans, they were known simply as "XX." Two decades later, they were given the lot number "501®" and to this day, that three-digit number is synonymous with the Levi's brand.

Levi Strauss isn't the only company with close ties to a specific number. Read on to learn the stories behind other brands' famous numbers.


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