The Wall Street Journal is plotting a secret, "Special Project" that editor Robert Thomson says is vital to the company's success.
In a memo sent Tuesday, obtained by Romenesko, Thomson told staffers that he was appointing two editors to helm the project:
I am pleased to announce that two of our most talented editorial executives will be leading a Special Project (notice the capital letters) crucial to our success as a company. Jim Pensiero will become Editor-in-Chief and Gabriella Stern will become Managing Editor for the WSJ/DJ Special Project, about which you will be hearing much more in coming days and weeks. In the meantime, my apologies for being necessarily vague. They will have a large and dedicated (in both senses of the word) editorial staff and will be tapping the combined reporting might of The Wall Street Journal and Dow Jones Newswires, which comprise the world's most powerful engine for news and analysis.
What could the Special Project be? Share your thoughts in the comments below.