When Apple CEO Steve Jobs touted the iPad as a "magical" device, could he have imagined this?
Dentsu London, an ad agency, and BERG, a design consultancy, teamed up to create a stunning stop-motion animation video of iPad "light paintings"--floating, colorful holograms that Gizmodo calls "the most magical thing I've seen the iPad do yet."
BERG says the project, "Making Future Magic," was inspired, in part, by the question, "What might a magical version of the future of media look like?"
BERG explains how the glittering, ghost-like iPad "light-paintings" were created:
First we create software models of three-dimensional typography, objects and animations. We render cross sections of these models, like a virtual CAT scan, making a series of outlines of slices of each form. We play these back on the surface of the iPad as movies, and drag the iPad through the air to extrude shapes captured in long exposure photographs. Each 3D form is itself a single frame of a 3D animation, so each long exposure still is only a single image in a composite stop frame animation.
Each frame is a long exposure photograph of 3-6 seconds. 5,500 photographs were taken. Only half of these were used for the animations seen in the final edit of the film.